We’re Not a PPC
Agency in London…

We’re the PPC Authority in London!

Let’s cut to the chase. If you’re not using PPC, you’re leaving money on the table. The good news is our PPC experts help SMBs in London thrive with targeted, high-impact campaigns.

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W3 Leads is a UK-based PPC agency offering expert advertising services to businesses all over the world. With a focus on delivering real, measurable results, we help brands grow faster through strategic and data-driven PPC marketing.

From local services like plumbing, roofing, electrical, cleaning, and other trades to global eCommerce and service-based businesses, our campaigns are built to reach your target audience, drive more clicks, and turn traffic into loyal customers.

Pay Per Click – What’s The Big Deal?

We help your business get seen by the right people at the right time.

At W3 Leads, our team knows every detail of the PPC landscape. We’re your proactive partner focused on sustainable growth and strong returns.

We are not your typical London PPC agency. We specialise in helping small and medium-sized businesses get real value from every pound spent. No matter your budget, niche, or product, we build campaigns from scratch and keep refining them to bring better results.

The PPC Advertising Agency in London Your Business Deserves

well, we’re not just here for a paycheck. Based in Shoreditch, our team of passionate, results-driven marketers builds tailored campaigns that align with your business goals.

We focus on the entire conversion funnel, pairing your audience personas with adaptive messaging and compelling creative to boost performance.

Our mission is to squeeze every ounce of value from your budget. No wasted ad spend — every penny works hard.

With us on your team, you’ll reach new audiences through targeted paid ads, re-engage cold traffic with dynamic remarketing, and keep your customers moving through the sales cycle.

You’ve heard our story. Now see what we can do for yours.

Of course, we have the proof to back it up. Our PPC agency in London has helped businesses like yours grow online. Sit back, explore our case studies, and see the results for yourself.

Our Team (The PPC Heroes Behind the Scenes)

Our PPC agency in London brings together an in-house creative team and seasoned Paid Media specialists, making us the go-to partner for businesses aiming to maximise their results.

Get in touch today to discover how our results-focused PPC services can boost your visibility across both search and social platforms.

Now, meet a few of the experts behind our PPC success.

Sardar Akhtar Fareed Bhapla Digital Media Expert

Your Trusted Partner for PPC Management Services

As a professional PPC company, we manage every aspect of your paid advertising strategy. From setting up and running your PPC ads to optimizing and scaling your PPC campaign, our team ensures that every penny you spend drives meaningful growth.

Our PPC management services are built around your business goals, whether you’re looking to increase website traffic, generate leads, or improve your online visibility.

Smart Google Ads and PPC Campaigns That Work

W3 Leads specialises in Google PPC and Google Ads services that get results. Using platforms like Google AdWords PPC, we make sure your ads appear in front of the right people at the right time.

Our team of PPC specialists and PPC experts monitors performance closely, adjusting bids, targeting, and ad content to ensure your campaign remains effective and profitable.

If you’re already running ads but not seeing strong results, our in-depth PPC audit can uncover exactly what needs to be improved.

Summry Text.

W3 Leads is a UK-based PPC agency offering expert Google Ads and PPC management services to businesses worldwide.

Specializing in PPC marketing, campaign optimization, and audits, W3 Leads helps brands drive traffic, boost conversions, and grow faster with data-driven strategies.

Whether you need PPC advertising in London or global support, W3 Leads delivers performance-focused solutions tailored to your goals.

Colorful infographic titled "W3 Leads - A PPC Agency That Delivers Worldwide Results" featuring sections on PPC management services, Google Ads campaigns, and global PPC advertising success, with bold icons and clear typography.

As an established PPC Agency in London, we’re experts in reducing wasted ad spend and ensuring you reach high-intent audiences using Google advertising.

To make your money go further, we take a deep dive into your existing paid search marketing (if you have any) and investigate your target market to ensure our ads appeal to your customers, using keywords, language and images that they will respond to.

Once your ads are live, our team will continuously refine your campaign and strive for an optimal quality score, keeping the conversions going up while the costs go down. To do this, we build conversion-rate optimised landing pages or product pages that are relevant to your ads and keep users on track to complete your desired action.

When you partner with our Pay Per Click agency in London, you’re working with a team that stays ahead of industry changes. And right now, one innovation has everyone talking.

Google has introduced a new campaign type called Performance Max, also known as PMax. It combines multiple campaign formats into one smart solution. Unlike traditional Shopping ads, PMax uses automation to target the right audience and deliver ads across YouTube, Search, Display, and Gmail — all from one campaign.

Why does this matter? Performance Max is powered by AI, helping you get the most out of your ad spend by focusing only on what works. It cuts out wasted budget and ensures your campaigns reach people who are more likely to convert.

It gives you the chance to showcase your products to users actively searching for exactly what you offer on the world’s most powerful search engine.

Unlike standard Google Search ads, Shopping ads feature high-quality product images. This allows us to use your best visuals to capture attention and show potential buyers exactly what they can expect — increasing the likelihood of clicks from people who already like what they see.

To maximise impact, we support your ads with detailed keyword research and continuous optimisation, ensuring every campaign is driving real results for your business.

Why bother with the rest when you could partner with the best?

A Top-Tier PPC Agency in London Focused on ROI and Growth

“Why bother with the rest when you could work with the best? W3leads knows PPC inside out. They took our campaigns from average to high-performing within weeks. The team really took the time to understand our business, and the results speak for themselves. We’ve seen a huge increase in qualified leads, and our ROI has never looked better.”
Sophie Bennett, Founder at Bloom & Bold
“After working with multiple agencies that overpromised and underdelivered, we found W3leads — and everything changed. Their team took a strategic, thoughtful approach to our paid media, and it paid off fast. Weekly updates, clear communication, and most importantly, results. If you’re wondering whether to trust them, stop wondering. Why bother with the rest when you could work with the best?”
Raj Patel, Marketing Manager at EcoLiving UK
“The team at W3leads made us feel like we were their only client. From the first call to the ongoing performance reviews, their attention to detail was unmatched. They constantly optimise and test every campaign to get the best results possible. If you’re serious about ROI, don’t waste your time elsewhere. W3leads truly is the best.”
Emily Carter
“We were hesitant to trust another agency after some bad experiences, but W3leads completely restored our faith. Their transparency, strategy, and results blew us away. We’re now seeing more conversions at a lower cost and reaching more of our ideal customers than ever. They live up to their name — and then some.”
Tom Richards, CEO at Urban Desk Ltd.
“W3leads took our campaigns from scattered and underperforming to structured and profitable. Their approach is backed by data and experience, and they’re constantly refining to squeeze out more value. Within weeks, our ROAS had jumped significantly. There’s no question — they’re the real deal.”
Grace Lin
“What impressed me most was how W3leads treated our brand. They didn’t throw us into a template — they built a strategy tailored to our niche and budget. Their PPC expertise is unmatched, and we’ve seen clear, measurable growth in both traffic and sales. Don’t waste time on average agencies. Go with W3leads.”
Ian Bell
“I’ve worked with big-name agencies who made promises but delivered nothing. W3leads is different. Every move is backed by research, every campaign is watched and improved, and the communication is always on point. Since bringing them on board, we’ve hit record-breaking numbers month after month.”
Jessica Moore
“As a small brand with a limited budget, I wasn’t sure if a top-tier agency like W3leads would take us seriously — but they did, and it made all the difference. They built a smart, targeted campaign that brought in better leads and better returns. I’m so glad we didn’t settle for less.”
Liam Jackson
“W3leads isn’t just another PPC agency — they’re a powerhouse. They helped us expand our reach, drive better engagement, and double our conversion rate. Their hands-on approach and performance-driven mindset make them stand out from the crowd. I only wish we had found them sooner.”
Maya Thompson

We’re Proud to Have Partnered With Leading Brands Across London and Beyond.

We’ve delivered results for brands such as

Why Work With Us?

At W3 Leads, we believe in making PPC simple, effective, and transparent. Our clients trust us because we deliver real value through customised strategies, smart execution, and consistent performance.

Whether you’re looking for a PPC agency UK businesses recommend or a global Google Ads company that can handle your campaigns, W3 Leads is ready to help you succeed.

We know we’re not the only PPC Advertising Agency in London – there are plenty to choose from, but here’s why our clients love us;

Dedicated Account Managers

Get expert support from our specialist account managers who treat your goals as their own and stay fully committed to your success.

Guaranteed One-Day Response Time

We know waiting can be frustrating. That’s why we aim to respond to all PPC queries within one working day — keeping things quick, clear, and stress-free.

Transparent Approach

We believe in complete clarity. You will always be informed about everything, from your latest performance wins to areas that need improvement. No guesswork, just honest and open communication.

In-House Creative Team

Maximise your PPC potential with scroll-stopping visuals — from eye-catching images to high-performing videos — all crafted by our in-house creative specialists.

Proactive PPC Agency

We take the lead from initial analysis to detailed reporting, keeping you informed and engaged throughout every step of the process.

Your Goals Drive Our Strategy

We operate as a true extension of your team, prioritising your goals and consistently exploring new opportunities that drive meaningful results for your business.

How We Deliver Results.

Helping You Grow Online with Smarter PPC Strategies

As an experienced PPC agency, we follow a proven formula that pairs well-defined audience personas with adaptive messaging and creative advertising to drive measurable performance.

With our in-house creative team and skilled Paid Media specialists, we are the go-to choice for businesses aiming to maximise results through PPC. Get in touch today to see how our pay-per-click experts can help your brand stand out across search and social platforms.

PPC Advertising Built for Global Success

Although we are a PPC agency in London, our services extend far beyond the UK. Businesses across the US, Canada, Europe, and other regions rely on W3 Leads for strategic PPC advertising that scales.

We provide clear communication, easy-to-understand reports, and expert guidance every step of the way. No matter where you’re located, we bring a personal and professional approach to your advertising needs.

Pricing

Flexible plans designed for small businesses.

W3Leads removes the confusion around agency pricing through transparent breakdowns and custom-built packages to suit all businesses. If you’re looking to explore more or need added flexibility, schedule a call with our digital marketing agency based in London.

Starter

£825

Per month + VAT

Included Hours	15
Term	3 Months
Team Member	Account Executive
Copywriting
Keyword/Audience Research
Strategy
Campaign Setup
Management & Optimisation
Conversion Rate Optimisation
Monthly Reports
Bespoke Report Dashboard
Blog content	3 blog posts per month
Social Media Included
Web Maintenance
Meetings	Fortnightly

Advanced

£1650

Per month + VAT

Included Hours	30
Term	3 Months
Team Member	Account Executive
Copywriting
Keyword/Audience Research
Strategy
Campaign Setup
Management & Optimisation
Conversion Rate Optimisation
Monthly Reports
Bespoke Report Dashboard
Blog content	3 blog posts per month
Social Media Included
Web Maintenance
Meetings	Fortnightly

Elite

£2475

Per month + VAT

Included Hours	45
Term	6 Months
Team Member	Account Executive
Copywriting
Keyword/Audience Research
Strategy
Campaign Setup
Management & Optimisation
Conversion Rate Optimisation
Monthly Reports
Bespoke Report Dashboard
Blog content	3 blog posts per month
Social Media Included
Web Maintenance
Meetings	Weekly

Ultimate

£4125

Per month + VAT

Included Hours	75
Term	6 Months
Team Member	Account Executive
Copywriting
Keyword/Audience Research
Strategy
Campaign Setup
Management & Optimisation
Conversion Rate Optimisation
Monthly Reports
Bespoke Report Dashboard
Blog content	3 blog posts per month
Social Media Included
Web Maintenance
Meetings	Weekly

Frequently Asked Questions

Pay-per-click advertising is a powerful tool that every business should include in its marketing strategy. It allows you to place tailored ads in front of users who are actively searching for keywords related to your products or services. This targeted approach increases the chances of turning those searches into real customers.

PPC also provides measurable, actionable data, giving you the ability to track performance and fine-tune your campaigns for even better results. With this level of control and personalisation, PPC helps strengthen your online presence and pushes your business closer to its goals.

Our PPC packages are designed to deliver results through a comprehensive set of services that optimise every aspect of your advertising campaigns. Here’s what’s included:

Audience Research
We conduct in-depth research to identify and target the most relevant, high-converting audiences for your business. This ensures your ads reach not just more people, but the right people.

Copywriting
Engaging ad copy is key to driving clicks and conversions. Our copywriters create compelling, persuasive content tailored to resonate with your target audience.

Campaign Setup
We handle the full setup of your campaigns on platforms like Google Ads and Microsoft Ads — from keyword selection and ad group creation to defining clear campaign objectives.

Management and Optimisation
Your campaigns will be actively monitored and refined to improve performance. This includes adjusting bids, refining targeting, and making data-driven changes to keep results strong.

Conversion Rate Optimisation
We apply proven strategies to increase the chances of users taking meaningful actions after clicking on your ads. This may include A/B testing, landing page improvements, and more.

Google Analytics Tracking
We integrate Google Analytics to monitor user behaviour, track conversions, and gather valuable insights. This data allows us to continually improve your PPC strategy.

Monthly Reports
You’ll receive detailed monthly reports outlining key performance metrics, such as click-through rates, conversions, and return on investment. These insights help you clearly see what’s working.

Report Dashboard
Our custom reporting dashboards provide a clear, real-time view of your campaign performance. It’s a central hub for tracking trends and making smarter marketing decisions.

Consultancy
Our PPC experts are always available to offer strategic advice, budget recommendations, and performance insights to help you get the most out of your campaigns.

The cost of PPC marketing varies based on several factors, including your industry, competition level, target audience, and the keywords you choose. With this advertising model, you pay each time someone clicks on your ad, making it essential to spend wisely and strategically.

Budgets are typically flexible and can be adjusted daily or monthly depending on your goals. Highly competitive keywords often come with a higher cost per click, which is why ongoing optimisation is key to ensuring the best return on investment.

At The Good Marketer, we work closely with you to build a strategy that suits both your campaign objectives and your budget. While our carefully designed service packages cover management and strategy, it’s important to note that ad spend is handled separately.

If you’re planning to enhance your PPC efforts in 2024, our specialists can guide you in setting the right ad budget and overall approach to drive meaningful growth for your business.

While PPC advertising cannot guarantee specific outcomes, our approach is entirely data-driven. We focus on setting realistic goals, establishing clear KPIs, and optimising campaigns continuously to maximise performance.

If the initial results fall short of expectations, we work proactively to identify and resolve the issues. Here are three common reasons why campaigns may underperform, along with how we address them:

1. Poorly Targeted Audience
If your ads are not reaching the right people, we will review and refine your audience data. This may include adjusting demographics, interests, behaviours, or keywords. Your account manager will monitor the updated targeting to measure improvements.

2. Ineffective Copy or Creative
If the ad messaging or visuals are not performing well, we will develop and test new variations. This includes rewriting headlines, refining ad copy, and updating visuals. A/B testing helps us determine what resonates most with your audience and allows us to optimise based on real data.

3. Misaligned Keywords or Strategy
If keywords or bidding strategies are not aligned with your goals, we will conduct a detailed keyword analysis and review all active campaigns. From updating bids to refining ad group structures, our goal is to ensure consistency and relevance across the board.

Even when results take time, our experienced team is committed to helping you navigate the complexities of PPC. We focus on transparency, accountability, and ongoing improvement to make your campaigns as successful and cost-effective as possible.

PPC, or pay-per-click advertising, works like an online auction that places your business directly in front of people actively searching for what you offer. By targeting specific keywords and audience segments, your ads appear on search engines or websites where users are most likely to engage.

What makes PPC cost-effective is that you only pay when someone actually clicks on your ad — not simply when it is displayed. This model helps you reach a highly targeted audience, track performance in real time, and drive more meaningful conversions.

Types of PPC Advertising

Search Ads
Appear on search engine results pages (SERPs) based on relevant keywords your audience is searching for.

Display Ads
Banners, images, or video content placed across websites, targeting users based on demographics, interests, or browsing behaviour.

Remarketing or Retargeting
Ads shown to users who have previously visited your website, encouraging them to return and complete an action.

Shopping Ads
Product-based ads displayed on search engines that include images, pricing, and product details to drive direct purchases.

Video Ads
Displayed before, during, or after video content on platforms like YouTube, helping to build awareness and drive action.

App Ads
Promote mobile apps across app stores or within other apps to increase downloads and engagement.

Social Media Ads
Use platforms like Facebook, Instagram, and X (formerly Twitter) to reach targeted audiences and drive engagement or conversions.

Performance Max (PMAX)
An advanced, automated campaign type from Google that uses AI to deliver dynamic ads across Search, Display, YouTube, Gmail, and more — all within a single campaign.

Our expertise covers a wide range of industries, from jewellery and hair extensions to air freight and online education. Whatever your niche, we have the experience to deliver real results.

Our team reviews your PPC account on a weekly basis to ensure everything is performing smoothly and efficiently. If new activity is launched or recent optimisations have been made, the frequency of checks may increase to closely monitor changes and their impact.

In addition to weekly reviews, we carry out structured fortnightly audits using detailed checklists to uncover new opportunities for further optimisation and performance improvements.

If you ever have a question or need support, feel free to reach out. Your dedicated account manager will respond within one working day.

In short, yes. PPC advertising can benefit any business, regardless of size or industry, thanks to its ability to deliver targeted visibility, measurable results, and flexible budget control.

With the right platform and strategy, you can reach your ideal audience, track performance in real time, and quickly adapt to changing market conditions. This makes PPC a powerful and scalable marketing tool for businesses at any stage.

To learn more about how our PPC services can support your goals, feel free to get in touch.